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That Creativity Gap

Viktor Venson

- 8 in 10 feel that unlocking creativity is critical to economic growth
- Only 1 in 4 believe they are living up to their own creative potential
- 75% said they are under growing pressure to be productive rather than creative at work
- More than half feel creativity is being stifled by the education system and that feeling rises to 70% in the US
- Only about half of Americans would describe themselves as creative (global average is even lower at 39%)

(study by Adobe)

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