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The 4 Weapons of Exceptional Creative Leaders

Phillip

Charles Day outlines four perhaps unexpected but effective weapons that the best creative leaders use in their battle for creativity and profitability. "Many creative companies know what they do, but not where they’re trying to get to. They’re on a journey, but without a clear destination. Talented people want to make progress. Establish context and you can show them that they are. Guess, and you lose not only your own bearings but their loyalty."

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