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    AlRizzo2 GOOD HQ Alessandra Rizzotti

The Death of the Princess

Cait Emma

"Girls—to build a spaceship. Girls—to code the new app. Girls—to grow up knowing that they an engineer that." And thus, came the new feminist anthem that rang across the internet.

A whole 'lotta fuss has been circling around GoldieBlok—a startup toy company designed to encourage female engineers. They're helping little girls everywhere put down their tiaras and pick up some tools. Prompting the question: Are we ringing in a new era—the one that tolls the death of the princess?

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