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The First Billboard in the World to Make Drinking Water Out of Thin Air

Ritu Pant

This billboard was created by University of Engineering and Technology of Peru and their ad agency Mayo DraftFCB to inspire young people to pursue career in engineering. This project not only helped university send a clear message as to what can be done with a degree in engineering but they were also able to provide clean water in Lima which has extremely dry climate with an annual precipitation of less than 1 inch.

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