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"The Savage Speaks": The Psychology of the Anti-Muslim Hate Ad

Aslan Media

"It turns out that if you have to deal with things differently in situations because you have a certain identity, then that identity will become important to you. People often see themselves in terms of whichever their identities are under assault. When a cue places one of your identities under attack, then that identity will become consuming, even if others are ignorant of this identity. If somebody asserts something negative about an identity that you possess..."

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