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The Secret Behind America’s Best Hoodie? A Design Process Worthy of Apple

Brooke Feldman

Winthrop is the founder and CEO of American Giant, a San Francisco apparel company that makes basics like t-shirts, hoodies and most recently, varsity jackets. He started the company in early 2012 after leaving a position with fellow SF apparel brand Chrome, with a simple, ambitious goal: Make the world’s best sweatshirt, and make it totally in the United States.

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