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Using Social Media To Make Ideas Happen: Its about More than Engagement

Missy Laney

It’s all well and good to tweet about what you had for lunch, or share party pics on Facebook, but what if you want to use social media to achieve a specific goal? Perhaps to garner support for a creative project, or build awareness about a product you’re launching. How then do you wade through all the social media speak and interact with people in a way that will make a difference to your mission, not just create more idle chatter?

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