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  • HeathVogt

    Wow, that's a great article, well said Tim.

  • Brandie June

    I love the way IDEO will take a simple act (normally taken for granted) and examine why people do it and if it really is the best methodology. I was first introduced to the company when I saw a video of an IDEO team working to create a better shopping cart. Thanks for the post!

  • David Zimmerman

    Great read Tim, thanks for posting this! I always try to avoid the office coffee because it's another reason to stay in a confined space for a prolonged period of time (although I do love our office, don't get me wrong). Going to a coffee shop to sit down and sip a double espresso, read a newspaper, and perhaps indulge in an almond croissant just makes me feel damn good in the morning. I am definitely more of a creature of habit than most so I like to stick to the things that I know best. During this time, work, life, relationships, and the "noise" tends to go down a few decibels so I can feel serenity before the day begins.