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    kirthi Rajahr Airam Gessner Fenja Sepers Patrick McDonnell Cole McGowan Allie Mahler asir Ebin Raj

Why the Lean Startup Changes Everything About Business As We Know It

Meghan Neal

Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition...But recently an important countervailing force has emerged, one that can make the process of starting a company less risky. It’s a methodology called the “lean start-up."

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