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Why We Love Beautiful Things


We think of great design as art, not science, a mysterious gift from the gods, not something that results just from diligent and informed study. But if every designer understood more about the mathematics of attraction, the mechanics of affection, all design — from houses to cellphones to offices and cars — could both look good and be good for you.

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  • Lindsey Smith

    This is super interesting. I'm surprised German researchers found that just glancing at shades of green can boost creativity and motivation. But then, when I read, "Verdant colors are associated with food-bearing vegetation — hues that promise nourishment," this conclusion made more sense. I think this article is definitely important for artists to read! Thanks for sharing.

    • Phillip

      No problem Lindsey. I agree that it's an important article, not just for artists, but for left-hemisphere thinkers too. It shows that there isn't a dichotomy between art, science, mathematics and the like, but possibly shades between that can ebb to one discipline over the other—STEAM learning instead of STEM for example.

      You might like this: Branding and the Psychology of Color http://read.bi/YAjWF2

      Thanks Lindsey!

      • Lindsey Smith

        Yes, super interesting article! I got like 2 of the "Can You Identify These 12 Brands By Their Trademarked Colors Alone?" HAHA! Thank you for posting!