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Would You Drink It? Silicon Valley Invests in Liquid Meal Replacement, Soylent

Rodrigo Mejia

Pressed by work (really,who isn't?), 25-year-old Rob Rhinehart rarely had time for a meal. So he sped up the food-to-mouth experience by removing solids from the equation, coming up with his oat starch, nutrient-packed liquid replacement: Soylent. Looking a lot like a thick, brown shake, Rhinehart's concoction has raised $1.5 million in capital investment from firms in Silicon Valley and taken another $1.5 million in pre-orders. He's marketing it as a healthier alternative to takeout.

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  • Kris GiereKris Giere

    I doubt that I'd drink it on a regular basis. I am all about flavor and texture in my food choices. I like there to be variety, not conformity.

    Though I can admit that the efficiency of this concept is intriguing, I don't find it appetizing. Any use that I'd make of it would be solely driven by expediency, not preference.