4 people think this is good

    Bharathiraja Sambandam Carelia Norton Alessandra Rizzotti Rosalie Murphy

Would You Please Speak Like a Person Year Round?

Jeff Nelder

The creativity and human voice demonstrated by corporations on April Fool's Day is disruptive and engaging because it's so different, generally, than the tone of communications throughout the rest of the year. Jokes are not the issue here. Brand advocates would be well served to develop a consistent, distinctive, authentic voice for year round communications.

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