Discover and share stories

of adventure, connection, and change making.

4 people think this is good

  • Bharathiraja Sambandam
  • Carelia Norton
  • Alessandra Rizzotti
  • Rosalie Murphy

Would You Please Speak Like a Person Year Round?

Jeff Nelder

The creativity and human voice demonstrated by corporations on April Fool's Day is disruptive and engaging because it's so different, generally, than the tone of communications throughout the rest of the year. Jokes are not the issue here. Brand advocates would be well served to develop a consistent, distinctive, authentic voice for year round communications.

Continue to



  1. {{}}

Ready to post! You’ve uploaded the maximum number of images.

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Posting comment...