Anna Spisak6 months ago
My design partner and I—we call our joint creative ventures "The WKND Project" (thewkndproject.com)—are currently working on a Kickstarter campaign called "Fifty50." We've taken thrifted and salvaged T-shirts and are giving them a second life by screen-printing new designs over the ones that are already there. The designs we've created are a bit edgy, humorous and attention-grabbing, and we've taken great care to pair the art we've made with the art that's already printed on our found shirts.
The fashion industry is in desperate need of an eco-overhaul. Factories that produce synthetic fabrics pollute the environment with thousands of gallons of toxic chemicals like petroleum every year. And cheaply made "fast-fashion" clothing gets used up, worn out and sent away to die in landfills more quickly than you can say "Forever 21."
In an age of overabundance, novelty should no longer be what we are seeking. Everything we could possibly dream up and more is available for us to consume—oftentimes even in 3 or 4 different color ways—and the onus is now on us to seek quality over convenience or quantity.
Companies like Reformation in NY are creating their lines entirely from upcycled and deadstock fabrics, and we could all take a lesson from their lead. We should all make a conscious effort and challenge ourselves to become more sustainable consumers and seek out companies who are reducing, reusing and rethinking the things that hang in our closets, lie in our drawers and adorn our bodies.