Nya Van Leuvan8 months ago
Thanks for posting this! Mae, you raise a great point. While much of what is learned during 'experimentation' is applicable and used in the real world, there are times when this is not the case. The task we have is to understand why a real and repeated behavior in the lab changes when a person is exposed to other influences and stimuli. In this book, we want to make clear what applies in both arenas, what doesn't, and the research that could be done to understand why. But our main focus is to take the insights from behavioral and social sciences that *have been applied in the real world* on how to change the behaviors that cause environmental problems, and explain how to incorporate them into all of our work.