End Trafficking24 days ago
"Like all consumer revolutions, we need to approach this one with intentionality. We need to make joining the committed club fun, easy and rewarding. It has to be welcoming as well for the general consumer. We can’t be seen as the skinny jeans crowd or “tree huggers” or as elitists for good. And we have to view consciousness as a battle, not the war. Which means putting strategies together to develop deeper commitment from the rank and file consumer."
Does anyone have ideas on what strategies we can use to achieve this image?