Josh Treuhaft8 months ago
Calling out that convenience and ease are drivers of fast food eating behavior seems logical. Agreed that it might be nice to have them all over to keep it top of mind that cooking food doesn't need to be a chore...or take a lot of time. what if you had the recipe and coupons for all the ingredients (to make it cost comparable) and directions to the nearest store? Could we motivate people to switch to the recipe right then and there?