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Kenneth McGrath

Educational Media Consultant (eLearning, Film/Video, multimedia)

I am good at strategic business analysis, business model innovation, strategic educational outreach planning.

Location
Ottawa, Canada
PlanetOfSound
Website

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  • Kenneth McGrath commented on a link

    Hints of a Global Super Movement : Idle No More via huffingtonpost.com

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    Kenneth McGrathabout 1 year ago

    Idle No More is definitely a movement worth participating in. In connection with this movement, Chief Theresa Spence has been fasting since December 11th, 2012 on Victoria Island (between Gatineau and Ottawa). While the movement was started by First Nations women in Canada, it's quickly gone global. It's about Bill C-45 and the Aboriginal peoples of Canada fighting for the protection of Treaty rights in relation to land, rivers and lakes but, in the larger context, it's about the fight against greed by big oil and gas companies.

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  • Kenneth McGrath commented on a link

    Republic Spaces: Helping Emerging Designers Get Access to Retail Space via republicspaces.com

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    Kenneth McGrathabout 1 year ago

    Reminds me a little of in inline kiosk movement in retail malls that happened originally in the 1980s where smaller vendors set up small shops in the middle of the main walking paths of urban shopping malls. Here we're looking at a rejuvenation of outdoor spaces with a similar footprint but with a uniquely different value proposition. I like this a lot. I think this idea will make cities everywhere more diverse while creating new distribution channels for creative people. Bravo!

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    Republic Spaces: Helping Emerging Designers Get Access to Retail Space via republicspaces.com

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  • Kenneth McGrath commented on a link

    Disaster-Resistant Homes Built in Post-Earthquake Haiti via treehugger.com

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    Kenneth McGrathabout 1 year ago

    When it comes to high winds, the shape of a building is everything. We're not meant to live in boxes. I've never believed in the Cartesian architectural form. If you check out the dome building ideas of Jacque Fresco (who has been around for a while!), it's astonishing that any homes are being built in high risk areas without applying these principles of design.

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    Disaster-Resistant Homes Built in Post-Earthquake Haiti via treehugger.com

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    A Car You Can Pedal: The TWIKE via treehugger.com

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  • Kenneth McGrath commented on a link

    A New Approach to Making Films That Matter via magazine.good.is

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    Kenneth McGrathabout 1 year ago

    As an independent producer, you have to create the business model for your project but that shouldn't supersede your creative process when making a documentary film/video.

    Your project, like any other business venture, creates at least one "Value Proposition" (your movie) but it can create others depending on what your business goal(s) are.for the project. For example, you can make a documentary and have a plan (in advance is best) for a study guide for educational outreach, ancillary (e)Learning media, a book version of the movies' content, etc., etc.

    You should know who your customer segments will be as well. Your customers are your audience and they can be identified, and your documentary's messaging can be directed to how they break out demographically and so on.

    You should have a plan for your distribution channels as well. Are you selling to theatrical distribution, television, Internet, direct to DVD? How will you reach your audience. How will you market your doc to them?

    But, in my opinion, you shouldn't compromise the integrity of your project for ANY reason. You are the producer and you have to decide what that project will represent; what theme it will have, what key points you want to make, and so on. There are many opinions and viewpoints on what documentary really is (or what it should be) but ultimately the producer sets the creative direction, tone, and messaging. As a former teacher, I see documentary as essentially "educational" but that's MY bias... that's my approach. I wouldn't change my project for funders, I would change my funders for any given project.

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