Lilly Le11 months ago
there are bias to this video. Firstly, the video only mentions statistics in Canada, does that mean the advertisements affects consumers around the world or just Canada?. Statistics can also bias depending on the data and the researchers' techniques. For example they mention the statistic of women having cosmetic surgery related alot in Canada might not be because of the result of advertisement but because the people their have the money to do cosmetic while in the third world countries advertisement that are consider as "sexism" does not affect the people at all simply they do not have the extra time and money for it. Secondly, the second part of the video where examples of gender roles reserves; the advertisements look ridiculous only because the models are the University students (whom have no modelling skills or the bodies to make the advertisements look better.) Lastly, the companies who did these sexism advertisement only do so because that is what the public would like to see; example they are selling beers, the consumers for beers are males so of course to make advertisement look appealing in order to attract consumers they would have females models with the beers.