Stephen Bernasconi4 months ago
Yes, I think its so true that many consumers see brands thru the lens of lifestyle and not substance. Many iconic brands, whether they be in food or fashion, originally established their reputations based on quality, but lost their way over time. My thesis research currently involves looking for ways to introduce consumers and small scale clothing makers in a way that reveals value in locally made and designed pieces. The designer will play a major role in this since style and trend are creative engines that drive many of our clothing purchases.