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Scott Crofford

“Whatever you are, be a good one.”
— Abraham Lincoln

I am good at giving a damn.

Location
Kelowna, British Columbia

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    25,000 Mornings: 8 Ways to Improve Your Morning Routine via magazine.good.is

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    Nikola Tesla, Superhero? Yep, These Free Comic Books Are Sure to Get Kids Hooked on Science via openculture.com

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    GOOD Ideas: Guns, And The Lefties Who Love Them via magazine.good.is

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    Scott Crofford8 months ago

    Forbidding anything isn't terribly effective, and generally creates problems of concentration. On the long road to utopia removal of guns or replacement of them with something more benign is certainly a step, but its a step much further down the road than we can even see right now.

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    Poverty Has a Creation Story: Let’s Tell It via magazine.good.is

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    Success Is Defined As Creating Things That Make People Healthy via vimeo.com

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  • Scott Crofford commented on a link

    Video: What if Gender Roles in Advertising Were Reversed? via magazine.good.is

    Scott Crofford11 months ago

    You're objecting to the wrong things if you think this issue is about sex in any direct way.

    The sexual objectification of either gender is questionable in value at best but it isn't at the core of what is causing this constant bombardment of sexual imagery.
    It isn't about sex, its about how advertising and marketing has stopped having anything to do with the products in question. Sex is just one of many manipulations you are being exposed to. Sex is just a particularly potent and political issue that serves wonderfully as an emotional distraction from the real practice.

    The first wave of behavioural psychology is responsible for this particular crime against reason. Specifically John B. Watson, who I admire but have a sore spot with over this.

    Sex is used because it has a very powerful subconscious effect that modifies our preferences, our decision making process, and drains us of our proper capacity to resist or ignore temptations that otherwise would have little obvious value to us.

    Beyond the issue of screwing with our already boggled minds to convince us to purchase more useless trinkets it probably has a toll on our very ways of thinking.

    Evidence from more recent research on behaviourism shows that over time a stimulus that is not properly paired with its source or outcome will fade. Experiments done attaching a fear response to a neutral stimuli highlight this. Once the fear causing source is removed the associated neutral stimuli eventually fails to bring on the response. The association lacking any proper reinforcement will fade away.

    But is this doing more? is constant exposure to sexual imagery that has no sexual pay off messing with the very core of how we respond to sexual stimuli? Probably, the question is just how much and in what way.

    Long term this method of advertising is somewhat self defeating. By observing and responding to our responses to such marketing they are influencing and modifying our reactions to the same marketing, it is losing its power because of over exposure. Like having too much candy, you get sick of the taste of sweet eventually no matter how much you liked it before.

    Question is, what other consequences does a reduced response to sexual stimuli have for human beings?

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