Massimiliano Frangi
Designer
- January 27, 2010 • 9:27 am PST
- + responses
I'd like to propose you a project we developed for several months.It'd have been a perfect entry for your contest "Redesign Your Farmers' Market",but unfortunately we discover it too late.
This is the story: Idea Natura is a consortium of farms producing high quality fruits and vegetables in the Piana del Sele, in southern Italy. More and more consumers favor the Farmer's Market which allows fresh quality products to reach them at an affordable price, bypassing the steps in the commercial distribution chain. Markets, however, are limiting for consumers who cannot manage to find the time to go there at the pre-set places and times. Idea Natura, therefore decided to create a format for the direct marketing of fresh produce and processed foods coming from member companies."Yet significant barriers exist in bringing that food to urban tables. Even if a steady supply of good food is available, it can't be delivered without better distribution networks that efficiently move it to multiple outlets and consumers". It's a great sentence from your contest to understand where our project was born.
CB'a Design Solutions has collaborated with the client to define the commercial offer, the store concept, interior layout and design of the shop. The project has focused around objects and instruments of the rural tradition. Carts have the same shape and size of modular cassettes containing fresh products; the shopping baskets are wicker just as those used for the harvesting of fruit, the shopping bags being offered for sale are of natural cotton, the walls are decorated with pictures of traditional country tools, the bar stools are similar to tractor seats. The bar present in back of the store offers smoothies, juices and salads prepared with products on sale in the store. Also offered to the consumer is fresh non-pasteurized milk, bulk wine and olive oil, preserves, cheeses and meats that come from agricultural companies belonging to Idea Natura. The strength of the project is that it combined a modern commercial proposition with an offer of high quality fresh and processed products, always strictly seasonal and from the surrounding territory.
Here some photos of Idea Natura Farmer' store http://www.cba-design.it/en/2010/01/a-brand-new-concept-store-for-idea-natura-3/
This is the story: Idea Natura is a consortium of farms producing high quality fruits and vegetables in the Piana del Sele, in southern Italy. More and more consumers favor the Farmer's Market which allows fresh quality products to reach them at an affordable price, bypassing the steps in the commercial distribution chain. Markets, however, are limiting for consumers who cannot manage to find the time to go there at the pre-set places and times. Idea Natura, therefore decided to create a format for the direct marketing of fresh produce and processed foods coming from member companies."Yet significant barriers exist in bringing that food to urban tables. Even if a steady supply of good food is available, it can't be delivered without better distribution networks that efficiently move it to multiple outlets and consumers". It's a great sentence from your contest to understand where our project was born.
CB'a Design Solutions has collaborated with the client to define the commercial offer, the store concept, interior layout and design of the shop. The project has focused around objects and instruments of the rural tradition. Carts have the same shape and size of modular cassettes containing fresh products; the shopping baskets are wicker just as those used for the harvesting of fruit, the shopping bags being offered for sale are of natural cotton, the walls are decorated with pictures of traditional country tools, the bar stools are similar to tractor seats. The bar present in back of the store offers smoothies, juices and salads prepared with products on sale in the store. Also offered to the consumer is fresh non-pasteurized milk, bulk wine and olive oil, preserves, cheeses and meats that come from agricultural companies belonging to Idea Natura. The strength of the project is that it combined a modern commercial proposition with an offer of high quality fresh and processed products, always strictly seasonal and from the surrounding territory.
Here some photos of Idea Natura Farmer' store http://www.cba-design.it/en/2010/01/a-brand-new-concept-store-for-idea-natura-3/
