- March 20, 2006 • 1:59 pm PST
- + responses
For those of us who feel a little twinge of guilt as we throw down for our Armani get-ups, there is a campaign underway to link consumption with causes. In this case, it's AIDS, TB, and Malaria in Africa. Companies design bright red products, which raise awareness and, then a percentage of the proceeds go to charity. Converse, AmEx, Gap, and Armani are just some of participants. Bono's involvement in this movement has also fueled rumors of a bright red iPod.
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