Armed Forces Recruiting with a Brilliant Bullshit Marketing Campaign

I'm watching the season premiere of Lost right now, and I just saw the USAF commercial with the tag line, "It's not science fiction, it's what we do every day."

I call bullshit. I looked it up, and yeah, it's bullshit, but as David Sirota's Salon article points out, it's brilliant marketing. Reminds me of some USAF ads I saw back in 1996.

Original Source: Armed Forces Recruiting with a Brilliant Bullshit Marketing Campaign