Dove Anti-Advertising Advertising
- Posted by: Andrew Price
- on October 3, 2007 at 1:00 pm
After the success of their Evolution video, Dove’s Campaign for Real Beauty is looking for another internet phenomenon with a new one: Onslaught.
In the video a young girl, who is, by all indications, possessed of a healthy self-esteem and free of body-image anxieties, is hit by a media tsunami of images of female “perfection.”
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The campaign is by advertising behemoth Ogilvy. The message is “our unnatural, advertising-driven standards of beauty are going to drive our daughters crazy.”
Ogilvy has been doing advertising for Barbie since the ’50s. We assume they’re blessed with flexible thinking on the issue of marketing unattainable bodies to girls.
