00:00/00:0000:00Apple's ad campaign for their latest line of Macbooks is that they are the "world's greenest family of notebooks", but after prodding from Dell, the National Advertising Division (NAD) of the Council of Better Business Bureaus ruled that this is somewhat of an overstatement."Dell found the line "The New MacBooks. The world's greenest family of notebooks" to be too broad, and argued that "common industry usage of ‘family' refers to a particular model or group of models and not the entire notebook line.That is to say, consumers would understand that the claim for "greenness" applied to all MacBooks - including older models that aren't necessarily manufactured with sustainability in mind."While the NAD found the line of new Macbook computers to be very green, the confusion lies in the difference between a "brand" and a "family". Does this then still constitute greenwashing - misleading the public into believing something is more environmentally friendly than it actually is?New York Times article here.
Isis Krause
00:00/00:0000:00Apple's ad campaign for their latest line of Macbooks is that they are the "world's greenest family of notebooks", but after prodding from Dell, the National Advertising Division (NAD) of the Council of Better Business Bureaus ruled that this is somewhat of an overstatement."Dell found the line "The New MacBooks. The world's greenest family of notebooks" to be too broad, and argued that "common industry usage of ‘family' refers to a particular model or group of models and not the entire notebook line.That is to say, consumers would understand that the claim for "greenness" applied to all MacBooks - including older models that aren't necessarily manufactured with sustainability in mind."While the NAD found the line of new Macbook computers to be very green, the confusion lies in the difference between a "brand" and a "family". Does this then still constitute greenwashing - misleading the public into believing something is more environmentally friendly than it actually is?New York Times article here.
