- March 16, 2009 • 5:31 pm PDT
- + responses
As part of an ad campaign, the health club chain Fitness First has turned a bus stop bench in the Netherlands into a scale that displays people's weights on a large LCD screen.Public shaming can a pretty powerful motivational tool and all, but I wonder: Should we be outraged or impressed? Then again, is this even good marketing in the first place?
Via The Cool Hunter.





















