Spreading some love around the world is most definitely a GOOD thing.
2010love is a symbol created to inspire people to make a positive change in their own lives and the lives of others, starting now.
It started as a simple company project that supported our mission as designers to live and work consciously and has turned into a viral movement that has reached around the globe. 2010love issued a challenge to the world: Decide what you love and love it in a big way. Embrace philanthropy. Volunteer. If you're a leader, lead. If you have a gift, share it. Whatever you have to give, make the decision, then take action in 2010: LOVE WHAT MATTERS.
And people are doing just that. T-shirts were created so people can spread the word by wearing it, and 10% of the profits are being donated to an organization that matters to us: Slow Food USA.
Spread the 2010love this year. Love what matters.
