Design

The GOOD 100: Creative Freedom in Corporate Media

  • October 20, 20096:00 am PDT
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The Grey Lady Lets Her Hair Down


Old-media companies are no longer the cultural gatekeepers they once were. Shrinking production costs and effortless distribution of new media have eroded their monopoly on great content. As feisty start-ups and armchair auteurs crowd the landscape, these publishing bulwarks are being forced to take more risks. Here are some of our favorite successful shots in the dark.

kalman-and-niemann-comboThe New York Times

The otherwise-conservative editors at The New York Times send the illustrator and amateur historian Maira Kalman (1) to places like the Supreme Court, Monticello, and the Pentagon with nothing more than a set of watercolors. These same people let the artist Christoph Niemann (2) explore, among other things, his nostalgia for New York City through the medium of LEGOs.



yogabbagabba-1234nNickelodeon

Yo Gabba Gabba! (3) is a kids' TV show (in the same way that WALL-E is a kids' movie) with which Nickelodeon-read: Viacom-stretches the limits of creativity and imagination. Regular segments include beat-boxing with Biz Markie, drawing lessons with Mark Mothersbaugh, and a bit of craziness called Dancey Dance Time.



tim-and-eric-g100Cartoon Network

The clinically adventurous folks at Cartoon Network (parent company: Turner Broadcasting) let the people behind the Adult Swim program block put absurdist, boundary-pushing shows on the air like Tim and Eric, Awesome Show, Great Job (4)!



Photos: 1. Maira Kalman; 2. Christoph Niemann; 3. Ben Clark courtesy of Wildbrain; 4. Mike Piscitelli

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