The Green Marketing Manifesto wins Environmental Book Design Award!

This weekend The Green Marketing Manifesto by John Grant was announced winner of the Environmental Award at the 2008 British Book Design and Production Awards. Designed and delivered by sustainable innovation practice More Associates, the hardback book design reduced its embodied carbon and waste impact, reflecting the content of the book in its production.

John Grant is author of four books on new marketing and was a former co-founder of St Luke's, a socially aware ad agency. He now operates as an independent consultant and recent clients include the BBC, Cisco, IKEA, innocent drinks, Microsoft and Unilever. In a blog entry, John notably highlights that books remain a relatively carbon inefficient way of spreading knowledge. However, as Luke Nicholson of More Associates explains "...it's important to remember the impact of the lifespan of such important texts!"

Congratulations go to John Grant, More Associates, to TJ International who produced the book, and to publishers Wiley.

Via. More Associates blog.