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The Next Sushi

  • Posted by: Adam Leith Gollner , Robert A. Di Ieso, Jr.
  • on February 10, 2008 at 3:45 pm

Twenty years ago, a business lunch of raw fish and rice was unthinkable. Now you can stock up on maki at the 7-Eleven. Similarly, calamari went from scary, tentacled oddity to ubiquitous bar food, and balsamic vinegar—once considered an odiferous foreign sap—is a standard flavor in designer chocolates. So what’s next? We’ll tell you. Grab your bib.

1. Mongolian Hot Pot

With Asia taking over the world, Mongolian hot pot—a bubbling spiced broth in which diners cook their own food—is set to explode here. Not only is it a novel, exhilarating way to eat, the franchising infrastructure is already in place. Little Sheep, a hot-pot chain with more than 300 restaurants, is among China’s fastest developing enterprises, and they’re on their way here. It’s the modern Mongolian invasion.

2. Dosas

Connoisseurs no longer go out for Indian; they eat Madrasi, Malabari, or Gujurati. A byproduct of this regionalization has been the discovery of Southern India’s dosas: large, thin, crêpe-like disks that are folded over and filled with curried vegetables. The only risk with something this thrilling is its potential for bastardization. Texas ham-and-cheese dosas, anyone?

3. Just Desserts

Pinkberry is just the beginning. Get set for more restaurants catering to the sweet-toothed set. The trend is already blowing up, with Barcelona’s Espai Sucre billing itself as the world’s first dessert restaurant. Notable restaurants with multiple course dessert menus include New York’s (temporarily defunct) Room 4 Dessert and the pudding-only ChikaLicious Puddin’.

4. Pupusas

The booming number of Salvadoran immigrants in America means increasing opportunities to sample these flat patties made from maize flour. Thicker than tortillas, they’re stuffed with meat, beans, cheese, or loroco flower buds and served with curtido (brined cabbage) and tomato sauce. You heard it here first: Pupusas are the new taco.

5. Small Plates

Going small is about to get big: Izakayas are Japanese pubs serving diminutive, intensely flavored portions; pintxos, the new tapas, are bite-sized Basque flavor bombs; Ethiopian food is small bites served on communal injera bread and eaten by hand. It’s hard to argue with restaurants that let you have everything you want on the menu, as opposed to one comically large—and potentially disappointing—entrée.

6. Korean Bibimbap

A tangled mélange of vegetables piled atop rice crisping inside a hot stone cauldron may not sound impressive, but one taste suffices to explain why the Pulitzer Prize-winning food critic Jonathan Gold predicts that bibimbap “may someday be as popular among Californians as the pizza or the teriyaki stick.”

7. Mangosteens

The mangosteen, a Southeast Asian fruit often considered the most delicious in existence, was banned in America until last year. But with the advent of new X-ray irradiation technology, they are being imported—and Oprah’s all over it. She’s freaking over XanGo, an antioxidant-rich mangosteen juice, but skip it: The fresh fruit is much better. Its billiard ball-like exterior, topped with a woody flower cap, contains ivory-white segments that taste almost ethereally wonderful.

8. Offal

Due in large part to celebrity chef Fergus Henderson of London’s St. John Restaurant, organs and offal are in. Done right, spare parts like kidneys, hearts, or sweetbreads can be delicious; done wrong, they’re awful. This trend will mimic the rise of sushi: Once considered vile, offal is poised for mass popularity.

9. Singapore Street Food

The island nation no longer symbolizes a restrictive, bubblegum-banning dystopia; rather, it’s a street-food paradise: real chili crab, laksa (a spicy coconut broth teeming with seafood, noodles, and vegetables), roti prata (fluffy pancake-bread dunked in curry), kaya (a coconutty breakfast custard spread) toast, a seared char kway teow (flat noodles and cockles) with licks of wok flame. Hot-dog stands will soon give way to clay-pot chicken-and-rice dealers, in what may become known as the Singaporization of American sidewalks. The best part? No more 23-hour flights.

10. Little Fish

As global fish stocks decline, little fish are moving up the food chain. Ethically preferable, smaller fish—think filets of sardine, fresh anchovies, and smoked sprats with horseradish—are sustainable, abundant, and flavorful. They’re are also healthier than mercury-infused large fish.

  • Filed under: Magazine : All You Can Eat
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DISCUSSION: 10 Comments
    • Posted by: justinhahn
    • on February 14, 2008 at 7:41 pm

    how is eating little fish ethical or sustainable?

    since most of the big fish of the oceans have been fished out, just move on to the next best thing — and fish them out, too?

    • Posted by: addictivepicasso
    • on February 17, 2008 at 2:45 am

    This is a good call as food of the future, because we survived on it big-time in the past and it’s using the entire animal: a good hedge against food scarcity. But beware, in the townships of Africa, offal is served up (and liked) ‘dirty’. this may be one step too far in any forward business strategy!

    • Posted by: georgemag
    • on February 20, 2008 at 2:52 pm

    Is a no nonsense mash up of all the cultures that have everycrossed through South Asia, English, Dutch, Chinese, Muslim, Thai, Japanese and Portugese food all rolled into one. Anthony Bourdain did a special on this and it has motivated me to visit Singapore.

    • Posted by: terrydiabolik
    • on February 22, 2008 at 2:29 pm

    I agree with most of this, but #9 is straight lifted from Calvin Trillin’s article in last year’s food issue of the New Yorker.

    • Posted by: Nae
    • on February 22, 2008 at 5:44 pm

    I am lucky enough to live in a city where I can find restaurants that serve these many different cuisines. I have heard of many of them (AND tried many of them!) and am happy to see that GOOD brought them into the spotlight. I believe it is important to expose yourself to many different cultures and food is one aspect of these cultures (a very delicious aspect!)

    • Posted by: psykickgirl
    • on February 22, 2008 at 8:23 pm

    The dessert tasting menu at Providence in LA is definitely a must! It was one of the most amazing experiences I’ve ever had.

    • Posted by: oyveyisay
    • on February 23, 2008 at 3:54 pm

    I take no pleasure in saying that this was a horrendous piece. Small plates were labeled the “next big thing” about 5 years ago, Room 4 Dessert was deemed permanently closed well before this issue went to print, and the offal trend has come, gone, and met only mediocre success. People who like heart will always like heart, people who don’t, don’t. There’s no turning into the next big thing.

    • Posted by: lantanagurl
    • on February 25, 2008 at 11:14 am

    I completely agree with you here. Small plates? Been there. Done that. Americans are far too used to huge plates of food. There’s even a commercial about it now. We want more than we pay for. And offal? Get real! Thinking people eat this stuff? Why? It’s repugnant. And it is NOT going to be the next big thing. How about fastfood that is truly nutritous & organic? Now that should be the next big thng in food. Someone please start a chain!

    • Posted by: justinic9
    • on March 9, 2008 at 4:46 am

    Having just returned home to China from Singapore and other Asian countries, I’ll attest to Singaporean street food, mangosteens, bibimbap, and hot pot. I sure hope they’re the rage when I get back to America, or I’ll sorely miss them.

    • Posted by: cjc_san_jose
    • on July 28, 2008 at 10:51 am

    If food irradiation is put in place, it will destroy the medicinal properties of fresh produce, thereby blocking the prevention of diseases like cancer, heart disease, diabetes, Alzheimer’s disease, etc. This, in turn, has the effect of creating a windfall of sick people that will fill the coffers of drug companies (who are, of course, the FDA’s clients).

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About The Contributors

  • Adam Leith Gollner

    Adam Leith Gollner

     
  • Robert A. Di Ieso, Jr.

    Robert A. Di Ieso, Jr.

    I'm a designer and illustrator working out of Brooklyn, NY. A few of my recent clients are The New York Times, Time Inc., and Fast Company.

     

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