Casey Caplowe
co-founder & creative director, GOOD
- October 25, 2009 • 7:04 pm PDT
- + responses
00:00/00:0000:00I was at a design and sustainability type conference/workshop this weekend and Adam Werbach from SaatchiS shared this in his presentation: its a Cadbury commercial airing in Ghana--bascially, their take on talking about fair trade is celebrating the awesome Ghanain culture it supports. This is "cultural sustainability" and it's pretty awesome. Original article: YouTube - Cadburys - Zingolo ft. Tinny
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