What Does Meaningful Mean?

An illustrated guide for designing things that matter.

design mind on GOOD is a series exploring the power of design by the editors of design mind magazine. New posts every Tuesday and Thursday.In an effort to offer an intellectual retreat from the pragmatism of day-to-day projects, frog design holds periodic frog forums, which give people in the studios an opportunity to explore a topic from an academic and theoretical perspective, without the constraints of client work and in the safety of fellow frogs. The second frog forum was held in Austin, Texas, to discuss the question "What is the Role of Meaning and Behavior in Our Work?" After some discussion and much coffee, this group of frogs landed on several recurring design themes relating to the topic. Here is the visual reenactment of the conversations and explorations at frog forum.tx on the role of the designer in the meaning business. For a hi-res version, click here.