Wieden+Kennedy On The Streets Of London
- Posted by: Andrew Price
- on November 27, 2007 at 2:24 pm
Wieden+Kennedy, who we worked with for the first issue of GOOD, have a Christmas light display up on Regent Street in London. Fourteen clusters of 3D lights hang above the street, changing according to the weather, ambient light, the surrounding crowd and a soundtrack.
The project, dubbed UNITY, is sponsored by Nokia and is supposed to comport with their “brand values” but this looks a lot more like art patronage than advertising. Are corporations the new Medicis?
Here’s the story. Video below.
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For those who may be interested in further reading on Andrew’s last question above, there’s a really interesting book to check out called Sponsorship: The Fine Art Of Corporate Sponsorship/the Corporate Sponsorship Of Fine Art. It’s a collection of interviews with many talented, successful, and oft-sponsored artists on this very subject.