Andrew Price
Former Web Editor, GOOD.is
- November 27, 2007 • 2:24 pm PST
- + responses
Wieden+Kennedy, who we worked with for the first issue of GOOD, have a Christmas light display up on Regent Street in London. Fourteen clusters of 3D lights hang above the street, changing according to the weather, ambient light, the surrounding crowd and a soundtrack.
The project, dubbed UNITY, is sponsored by Nokia and is supposed to comport with their "brand values" but this looks a lot more like art patronage than advertising. Are corporations the new Medicis?
Here's the story. Video below.
