3 Case Studies to Assess Initial Impacts of Google Grants Changes

In a previous article, Mark Hallman warned we should keep an eye out for potential effects from Google Grants (nonprofit AdWords) changes. Since the changes were announced just one week ago, we'll need some time to address impact in deeper detail. For now though, Hallman provides 3 case studies of differently-profiled organizations to provide a snapshot of what we are seeing so far. Some organizations seem to benefit more from the alterations than others -- check it out!