50 Years of Inaugural Fashion: What the First Ladies Wore and Why

[Jackie] chose pale colors that would look good in black-and-white and made an effort to choose slightly unconventional looks so that you could pick her out in a crowd. During the Inaugural Day parade, for instance, Jackie wore a cloth coat despite the cold temperatures. She might have been freezing, but in a sea of fur coats, which was the standard cold-weather outerwear for ladies at the time, she certainly stood out. “She seemed younger and fresh, dressed in a way that was not conventional.”