A World Icon: Absolut Vodka Advertisements and Designs

Absolut Vodka is a brand of vodka, produced near Εhus, Skεne, in southern Sweden. Absolut is owned by French group Pernod Ricard; they bought Absolut for 5.63 billion Euros in 2008 from the Swedish state. Absolut is the largest brand of alcoholic spirits in the world before Bacardi and Smirnoff, and is sold in 126 countries. With such success and excellence in branding, Absolut can easily be called a World Icon.