All-Salt: A Naturally Harvested Cure for Everything that Ails You
No matter how much you spend on artisanal sea salt—even the rarest and most delicate Fleur de Sel—it's not going to cure your depression. Or your UTI. Unless, that is, you buy Alviso's Medicinal All-Salt, which is naturally harvested from the Artesian Slough in Alviso, California, where "the pharmaceutical-rich waters of the Silicon Valley’s local wastewater treatment plant meet the San Francisco Bay and the old Cargill Company salt evaporation ponds."
Intrigued? Here's a look at a recent promotional video:
All-Salt, part of the 2010 01SJ Biennial, is a collaboration between the Eyebeam fellow, recording engineer, and provocateur Jon Cohrs, and the U.C. Berkeley water researcher Morgan Levy. With this artful new snake oil campaign, they pit the scary proliferation of pharmaceuticals in our environment against our collective willingness to be duped by luxury packaging—and oh, how luxurious it is.
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