B Corporation Ad Campaign Says Businesses Can Be Better Creative Ad Push Makes B Corporations the New Fair Trade

Better companies make better products. That's the message of a new ad campaign seeking to push the B Corporations certification process into the

Greyston Bakery: "The Greyston Bakery hires men and women who have little or no credentialed work experience, many of whom have come to Greyston with backgrounds that include h

TS Designs: "The farthest distance in the entire [manufacturing] process is 700 miles, as opposed to 16,000 miles from globally-sourced cotton shirts."

New Resource Bank: "We match an entrepreneurial spirit with a dedication to achieving environmental and social as well as financial returns."

Give Something Back Office Supplies: "B Corp provides GSB with the opportunity to lead other companies and help them become socially responsible businesses."

It's all about getting you to look for the logo.