Brand for Sale: Thoughts from Ben Pieratt on Selling a Productless Identity

"The core thought with Hessian.tv is that, as designers, we naturally see solutions to problems/opportunities we can’t help but notice in the market. We have concepts that we know are valid and worthwhile, and not only that but we instinctually know how they should be launched, how they should look, how they should work, and who their target audience should be."