Hi friends. I want to invite you to the choicemob. It's a coalition of proactive consumers supporting businesses that uphold our common values: Fairness, Compassion, and Respect for the Earth.
By mobbing these companies with sales and attention we help make social values the next disruptive force in the marketplace.
This coming Monday, December 7th, we are choicemobbing Better World Books for their commitment to global literacy and keeping books out of landfills and in appreciative readers' hands.
Join the choicemob, and help show the world that values mean business.