Coca Cola Acknowledges Getting Real About Calories

Really interesting. This is one article of many discussing Coca Cola's recent address of calories in advertising. Regardless of whether they've gone far enough or not, it's a move in the right direction for a nostalgic icon of the 'better times' with which people across the globe have identified with Coke. At a time when the news can be grim, should we positively acknowledge and leverage progress to further increase incremental gains in the way brands interact with the market?