"We are forever trying to train people to have healthier lifestyles: eat better, exercise more, whatever," Schneier writes in a wonderfully entertaining blog post.
"And people are forever ignoring the lessons. One basic reason is psychological: we just aren't very good at trading off immediate gratification for long-term benefit. A healthier you is an abstract eventually; sitting in front of the television all afternoon with a McDonald's Super Monster Meal sounds really good right now."
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