Recognizing the need to serve customers from every century, De Beers and EVR1 have formed a partnership to cross-market their goods. "Not everyone wants to be reminded that it is 2013. It's not like Civil Rights, imperialism, economic externalities, the Internet and psychology are fun subjects. So we've decided to partner with De Beers, the leader in the global diamond business, to serve customers who are more comfortable with a 19th Century understanding of the world."
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