I just launched Our Horizon, a not-for-profit organization that wants to put warning labels on gas pump nozzles. We have a strategy to get these labels on gas pumps all over the world.
The warning label connects behaviour with its consequence right at the point of purchase. Its placement on the nozzle takes a problem of diffuse origins and locates responsibility right in the palm of your hand. The label itself takes far away consequences – like famine, the extinction of species and extreme weather – and brings them into the here and now. Ultimately, the label is mirror: it is about acknowledging the role we each play in contributing to fossil fuel extraction and climate change and bravely facing up to the challenge. More sustainable approaches exist. These labels help provide the impetus to get there.
Contributing labels to our campaign would really help spread the concept. Who knows, your design might even end up on a pump one day and help save the planet!
Thanks for your support!
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