“The greatest enemy of knowledge is not ignorance but the illusion of knowledge.” Stephen Hawking
Brands that do good deserve getting noticed and recognition.
Yet many brands that are merely "in it for the money" can get a high amount of attention, disproportionate to the amount of good they really do.
This applies to cities as well as organizations.
So why do some brands grow explosively when others (that should be thriving) die a lonely and forgettable death?