Dutch Company Lets Customers Rent Designer Jeans

In an effort to minimize clothing waste, customers pay a one-off 20 euro fee ($27), covering shipment and admin, and then 5 euros a month for a year (80 euros in total). At the end of the contract, they have three options. They can send the jeans back. They can get a new pair, paying a reship cost and the lease fee. Or, they can choose to keep the jeans, paying another four months at 5 euro plus a further 20 euro deposit. That goes towards another pair, when they eventually need one.