E-commerce site Rent the Runway crowdsources photos of real women (vs models) wearing their outfits

seems very practical for shoppers.
"... allowing visitors to search for women of a certain age, height, weight and even bust size, to see how that dress looks on someone similar....Rent the Runway’s new approach, which it introduced on Friday, is the latest example of a retailer rejecting the idea that women want fantasy when they shop."