Earth Day and The Business of Green

Earth Day started as a grassroots movement, now environmental advocacy organizations are being sponsored by corporations and this is helping to change social behavior. Earth day is an opportunity to inform customers about eco-efforts and environmental innovation. More people asserting their right to greener products and smart businesses are listening businesses are responding. Increasingly consumers and business are being drawn together by the kind of free market capitalism that will build a more sustainable world. To continue reading go to THE GREEN MARKET.