Gillette Football Club : P&G and YouTube team up to create platform providing men with the best a fan can get

We’ve all seen remarkable campaigns on YouTube where brands seem to go beyond the basic functionalities that YouTube provides to its ’normal’ users. But those are campaigns with a limited use of time, creating a single ‘wow’-moment but not leading directly to a continuing engagement from brand fans.
Gillette now takes it one big step further: teaming up with YouTube, they just launched the ’Gillette Football Club’ which is not a campaign bu a true content platform