Giving Tuesday: What's a Matching Gift?

For the first annual Giving Tuesday, we'd like to engage in a little "donation orientation," starting with what's known as "Employer Matching." Many people don't realize that their company or employer has a policy to "match" the charitable donations of their employees, oftentimes doubling the impact of a donation with only a little bit of follow up. In fact, over 65% of Fortune 500 companies offer matching gift programs to their employees!